Yu-Hsuan Lin


2023

This study aims to compare the lonely heart ads of heterosexual and homosexual women in Taiwan. The data was collected from the AllTogether (heterosexual) and Lesbian (homosexual) boards on the PTT web forum. Word frequency analysis and topic modeling were used to analyze the data. It was found that lesbians tend to state more on emotional and spiritual connection, using words that describe personality traits and changes in emotions. Heterosexual women, on the other hand, showed more concern about practical matters such as religion, occupation, and habits, possibly with the goal of building a family relationship through marriage and starting a family.