The lack of training data gives rise to the system cold-start problem in recommendation systems, making them struggle to provide effective recommendations. To address this problem, Large Language Models(LLMs) can model recommendation tasks as language analysis tasks and provide zero-shot results based on their vast open-world knowledge. However, the large scale of the item corpus poses a challenge to LLMs, leading to substantial token consumption that makes it impractical to deploy in real-world recommendation systems. To tackle this challenge, we introduce a tree-based LLM recommendation framework LLMTreeRec, which structures all items into an item tree to improve the efficiency of LLM’s item retrieval. LLMTreeRec achieves state-of-the-art performance under the system cold-start setting in two widely used datasets, which is even competitive with conventional deep recommendation systems that use substantial training data. Furthermore, LLMTreeRec outperforms the baseline model in the A/B test on Huawei industrial system. Consequently, LLMTreeRec demonstrates its effectiveness as an industry-friendly solution that has been successfully deployed online.

Recent advancements in Multimodal Large Language Models (MLLMs) have demonstrated exceptional capabilities in visual perception and understanding. However, these models also suffer from hallucinations, which limit their reliability as AI systems. We believe that these hallucinations are partially due to the models’ struggle with understanding what they can and cannot perceive from images, a capability we refer to as self-awareness in perception. Despite its importance, this aspect of MLLMs has been overlooked in prior studies. In this paper, we aim to define and evaluate the self-awareness of MLLMs in perception. To do this, we first introduce the knowledge quadrant in perception, which helps define what MLLMs know and do not know about images. Using this framework, we propose a novel benchmark, the Self-Awareness in Perception for MLLMs (MM-SAP), specifically designed to assess this capability. We apply MM-SAP to a variety of popular MLLMs, offering a comprehensive analysis of their self-awareness and providing detailed insights. The experiment results reveal that current MLLMs possess limited self-awareness capabilities, pointing to a crucial area for future advancement in the development of trustworthy MLLMs. Code and data are available at https://github.com/YHWmz/MM-SAP.