As the E-commerce thrives, high-quality online advertising copywriting has attracted more and more attention. Different from the advertising copywriting for a single product, an advertisement (AD) post includes an attractive topic that meets the customer needs and description copywriting about several products under its topic. A good AD post can highlight the characteristics of each product, thus helps customers make a good choice among candidate products. Hence, multi-product AD post generation is meaningful and important. We propose a novel end-to-end model named S-MG Net to generate the AD post. Targeted at such a challenging real-world problem, we split the AD post generation task into two subprocesses: (1) select a set of products via the SelectNet (Selection Network). (2) generate a post including selected products via the MGenNet (Multi-Generator Network). Concretely, SelectNet first captures the post topic and the relationship among the products to output the representative products. Then, MGenNet generates the description copywriting of each product. Experiments conducted on a large-scale real-world AD post dataset demonstrate that our proposed model achieves impressive performance in terms of both automatic metrics as well as human evaluations.

A popular multimedia news format nowadays is providing users with a lively video and a corresponding news article, which is employed by influential news media including CNN, BBC, and social media including Twitter and Weibo. In such a case, automatically choosing a proper cover frame of the video and generating an appropriate textual summary of the article can help editors save time, and readers make the decision more effectively. Hence, in this paper, we propose the task of Video-based Multimodal Summarization with Multimodal Output (VMSMO) to tackle such a problem. The main challenge in this task is to jointly model the temporal dependency of video with semantic meaning of article. To this end, we propose a Dual-Interaction-based Multimodal Summarizer (DIMS), consisting of a dual interaction module and multimodal generator. In the dual interaction module, we propose a conditional self-attention mechanism that captures local semantic information within video and a global-attention mechanism that handles the semantic relationship between news text and video from a high level. Extensive experiments conducted on a large-scale real-world VMSMO dataset show that DIMS achieves the state-of-the-art performance in terms of both automatic metrics and human evaluations.

Variational autoencoders (VAEs) and Wasserstein autoencoders (WAEs) have achieved noticeable progress in open-domain response generation. Through introducing latent variables in continuous space, these models are capable of capturing utterance-level semantics, e.g., topic, syntactic properties, and thus can generate informative and diversified responses. In this work, we improve the WAE for response generation. In addition to the utterance-level information, we also model user-level information in latent continue space. Specifically, we embed user-level and utterance-level information into two multimodal distributions, and combine these two multimodal distributions into a mixed distribution. This mixed distribution will be used as the prior distribution of WAE in our proposed model, named as PersonaWAE. Experimental results on a large-scale real-world dataset confirm the superiority of our model for generating informative and personalized responses, where both automatic and human evaluations outperform state-of-the-art models.

Under special circumstances, summaries should conform to a particular style with patterns, such as court judgments and abstracts in academic papers. To this end, the prototype document-summary pairs can be utilized to generate better summaries. There are two main challenges in this task: (1) the model needs to incorporate learned patterns from the prototype, but (2) should avoid copying contents other than the patternized words—such as irrelevant facts—into the generated summaries. To tackle these challenges, we design a model named Prototype Editing based Summary Generator (PESG). PESG first learns summary patterns and prototype facts by analyzing the correlation between a prototype document and its summary. Prototype facts are then utilized to help extract facts from the input document. Next, an editing generator generates new summary based on the summary pattern or extracted facts. Finally, to address the second challenge, a fact checker is used to estimate mutual information between the input document and generated summary, providing an additional signal for the generator. Extensive experiments conducted on a large-scale real-world text summarization dataset show that PESG achieves the state-of-the-art performance in terms of both automatic metrics and human evaluations.

Different from other text generation tasks, in product description generation, it is of vital importance to generate faithful descriptions that stick to the product attribute information. However, little attention has been paid to this problem. To bridge this gap we propose a model named Fidelity-oriented Product Description Generator (FPDG). FPDG takes the entity label of each word into account, since the product attribute information is always conveyed by entity words. Specifically, we first propose a Recurrent Neural Network (RNN) decoder based on the Entity-label-guided Long Short-Term Memory (ELSTM) cell, taking both the embedding and the entity label of each word as input. Second, we establish a keyword memory that stores the entity labels as keys and keywords as values, and FPDG will attend to keywords through attending to their entity labels. Experiments conducted a large-scale real-world product description dataset show that our model achieves the state-of-the-art performance in terms of both traditional generation metrics as well as human evaluations. Specifically, FPDG increases the fidelity of the generated descriptions by 25%.