A Personalized Query Rewriting system strives to minimize defective queries to ensure robust conversational functionality by considering individual user behavior and preferences. It’s designed as a search-based system, maintaining a user index of past successful interactions with the conversational AI. However, this method faces challenges with unseen interactions, which refers to novel user interactions not covered by the user’s historical index. This paper introduces our Collaborative Query Rewriting approach, which utilizes underlying topological information to assist in rewriting defective queries arising from unseen user interactions. This approach begins by constructing a “User Feedback Interaction Graph” (FIG) using historical user-entity interactions. Subsequently, we traverse through the graph edges to establish an enhanced user index, referred to as the “collaborative user index”. This paper then further explores the use of Large Language Models (LLMs) in conjunction with graph traversal, leading to a significant increase in index coverage for unseen interactions. The effectiveness of our proposed approach has been proven through experiments on a large-scale real-world dataset and online A/B experiments.

Conversational understanding is an integral part of modern intelligent devices. In a large fraction of the global traffic from customers using smart digital assistants, frictions in dialogues may be attributed to incorrect understanding of the entities in a customer’s query due to factors including ambiguous mentions, mispronunciation, background noise and faulty on-device signal processing. Such errors are compounded by two common deficiencies from intelligent devices namely, (1) the device not being tailored to individual customers, and (2) the device responses being unaware of the context in the conversation session. Viewing this problem via the lens of retrieval-based search engines, we build and evaluate a scalable entity correction system, PENTATRON. The system leverages a parametric transformer-based language model to learn patterns from in-session customer-device interactions coupled with a non-parametric personalized entity index to compute the correct query, which aids downstream components in reasoning about the best response. In addition to establishing baselines and demonstrating the value of personalized and context-aware systems, we use multitasking to learn the domain of the correct entity. We also investigate the utility of language model prompts. Through extensive experiments, we show a significant upward movement of the key metric (Exact Match) by up to 500.97% (relative to the baseline).

Query rewrite (QR) is an emerging component in conversational AI systems, reducing user defect. User defect is caused by various reasons, such as errors in the spoken dialogue system, users’ slips of the tongue or their abridged language. Many of the user defects stem from personalized factors, such as user’s speech pattern, dialect, or preferences. In this work, we propose a personalized search-based QR framework, which focuses on automatic reduction of user defect. We build a personalized index for each user, which encompasses diverse affinity layers to reflect personal preferences for each user in the conversational AI. Our personalized QR system contains retrieval and ranking layers. Supported by user feedback based learning, training our models does not require hand-annotated data. Experiments on personalized test set showed that our personalized QR system is able to correct systematic and user errors by utilizing phonetic and semantic inputs.

Millions of hashtags are created on social media every day to cross-refer messages concerning similar topics. To help people find the topics they want to discuss, this paper characterizes a user’s hashtagging preferences via predicting how likely they will post with a hashtag. It is hypothesized that one’s interests in a hashtag are related with what they said before (user history) and the existing posts present the hashtag (hashtag contexts). These factors are married in the deep semantic space built with a pre-trained BERT and a neural topic model via multitask learning. In this way, user interests learned from the past can be customized to match future hashtags, which is beyond the capability of existing methods assuming unchanged hashtag semantics. Furthermore, we propose a novel personalized topic attention to capture salient contents to personalize hashtag contexts. Experiments on a large-scale Twitter dataset show that our model significantly outperforms the state-of-the-art recommendation approach without exploiting latent topics.