Deep Learning (DL) is dominating the fields of Natural Language Processing (NLP) and Computer Vision (CV) in the recent times. However, DL commonly relies on the availability of large data annotations, so other alternative or complementary pattern-based techniques can help to improve results. In this paper, we build upon Key Information Extraction (KIE) in purchase documents using both DL and rule-based corrections. Our system initially trusts on Optical Character Recognition (OCR) and text understanding based on entity tagging to identify purchase facts of interest (e.g., product codes, descriptions, quantities, or prices). These facts are then linked to a same product group, which is recognized by means of line detection and some grouping heuristics. Once these DL approaches are processed, we contribute several mechanisms consisting of rule-based corrections for improving the baseline DL predictions. We prove the enhancements provided by these rule-based corrections over the baseline DL results in the presented experiments for purchase documents from public and NielsenIQ datasets.

Product descriptions in e-commerce platforms contain detailed and valuable information about retailers assortment. In particular, coding promotions within digital leaflets are of great interest in e-commerce as they capture the attention of consumers by showing regular promotions for different products. However, this information is embedded into images, making it difficult to extract and process for downstream tasks. In this paper, we present an end-to-end approach that classifies promotions within digital leaflets into their corresponding product categories using both visual and textual information. Our approach can be divided into three key components: 1) region detection, 2) text recognition and 3) text classification. In many cases, a single promotion refers to multiple product categories, so we introduce a multi-label objective in the classification head. We demonstrate the effectiveness of our approach for two separated tasks: 1) image-based detection of the descriptions for each individual promotion and 2) multi-label classification of the product categories using the text from the product descriptions. We train and evaluate our models using a private dataset composed of images from digital leaflets obtained by Nielsen. Results show that we consistently outperform the proposed baseline by a large margin in all the experiments.