Text style transfer is a challenging research task which modifies the linguistic style of a given text to meet pre-set objectives such as making the text simpler or more accessible. Though large language models have been found to give promising results, text rewriting to improve audience engagement of social media content is vastly unexplored. Our research investigates the performance of various prompting strategies in the task of rewriting Dutch news tweets in specific linguistic styles (formal, casual and factual). Apart from zero-shot and few-shot prompting variants, with and without personas, we also explore prompting with feedback on predicted engagement. We perform an extensive analysis of 18 different combinations of Large Language Models (GPT-3.5, GPT-4, Mistral-7B) and prompting strategies on three different metrics: ROUGE-L, semantic similarity and predicted engagement. We find that GPT-4 with feedback and persona prompting performs the best in terms of predicted engagement for all three language styles. Our results motivate further application of usage of prompting techniques to rewrite news headlines on Twitter to align with specific style guidelines.

In this position paper, we present a research agenda and ideas for facilitating exposure to diverse viewpoints in news recommendation. Recommending news from diverse viewpoints is important to prevent potential filter bubble effects in news consumption, and stimulate a healthy democratic debate. To account for the complexity that is inherent to humans as citizens in a democracy, we anticipate (among others) individual-level differences in acceptance of diversity. We connect this idea to techniques in Natural Language Processing, where distributional language models would allow us to place different users and news articles in a multidimensional space based on semantic content, where diversity is operationalized as distance and variance. In this way, we can model individual “latitudes of diversity” for different users, and thus personalize viewpoint diversity in support of a healthy public debate. In addition, we identify technical, ethical and conceptual issues related to our presented ideas. Our investigation describes how NLP can play a central role in diversifying news recommendations.