@inproceedings{gupta-etal-2021-product-review,
title = "Product Review Translation using Phrase Replacement and Attention Guided Noise Augmentation",
author = "Gupta, Kamal and
Chennabasavaraj, Soumya and
Garera, Nikesh and
Ekbal, Asif",
editor = "Duh, Kevin and
Guzm{\'a}n, Francisco",
booktitle = "Proceedings of Machine Translation Summit XVIII: Research Track",
month = aug,
year = "2021",
address = "Virtual",
publisher = "Association for Machine Translation in the Americas",
url = "https://aclanthology.org/2021.mtsummit-research.20",
pages = "243--255",
abstract = "Product reviews provide valuable feedback of the customers and however and they are available today only in English on most of the e-commerce platforms. The nature of reviews provided by customers in any multilingual country poses unique challenges for machine translation such as code-mixing and ungrammatical sentences and presence of colloquial terms and lack of e-commerce parallel corpus etc. Given that 44{\%} of Indian population speaks and operates in Hindi language and we address the above challenges by presenting an English{--}to{--}Hindi neural machine translation (NMT) system to translate the product reviews available on e-commerce websites by creating an in-domain parallel corpora and handling various types of noise in reviews via two data augmentation techniques and viz. (i). a novel phrase augmentation technique (PhrRep) where the syntactic noun phrases in sentences are replaced by the other noun phrases carrying different meanings but in similar context; and (ii). a novel attention guided noise augmentation (AttnNoise) technique to make our NMT model robust towards various noise. Evaluation shows that using the proposed augmentation techniques we achieve a 6.67 BLEU score improvement over the baseline model. In order to show that our proposed approach is not language-specific and we also perform experiments for two other language pairs and viz. En-Fr (MTNT18 corpus) and En-De (IWSLT17) that yield the improvements of 2.55 and 0.91 BLEU points and respectively and over the baselines.",
}
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<abstract>Product reviews provide valuable feedback of the customers and however and they are available today only in English on most of the e-commerce platforms. The nature of reviews provided by customers in any multilingual country poses unique challenges for machine translation such as code-mixing and ungrammatical sentences and presence of colloquial terms and lack of e-commerce parallel corpus etc. Given that 44% of Indian population speaks and operates in Hindi language and we address the above challenges by presenting an English–to–Hindi neural machine translation (NMT) system to translate the product reviews available on e-commerce websites by creating an in-domain parallel corpora and handling various types of noise in reviews via two data augmentation techniques and viz. (i). a novel phrase augmentation technique (PhrRep) where the syntactic noun phrases in sentences are replaced by the other noun phrases carrying different meanings but in similar context; and (ii). a novel attention guided noise augmentation (AttnNoise) technique to make our NMT model robust towards various noise. Evaluation shows that using the proposed augmentation techniques we achieve a 6.67 BLEU score improvement over the baseline model. In order to show that our proposed approach is not language-specific and we also perform experiments for two other language pairs and viz. En-Fr (MTNT18 corpus) and En-De (IWSLT17) that yield the improvements of 2.55 and 0.91 BLEU points and respectively and over the baselines.</abstract>
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%0 Conference Proceedings
%T Product Review Translation using Phrase Replacement and Attention Guided Noise Augmentation
%A Gupta, Kamal
%A Chennabasavaraj, Soumya
%A Garera, Nikesh
%A Ekbal, Asif
%Y Duh, Kevin
%Y Guzmán, Francisco
%S Proceedings of Machine Translation Summit XVIII: Research Track
%D 2021
%8 August
%I Association for Machine Translation in the Americas
%C Virtual
%F gupta-etal-2021-product-review
%X Product reviews provide valuable feedback of the customers and however and they are available today only in English on most of the e-commerce platforms. The nature of reviews provided by customers in any multilingual country poses unique challenges for machine translation such as code-mixing and ungrammatical sentences and presence of colloquial terms and lack of e-commerce parallel corpus etc. Given that 44% of Indian population speaks and operates in Hindi language and we address the above challenges by presenting an English–to–Hindi neural machine translation (NMT) system to translate the product reviews available on e-commerce websites by creating an in-domain parallel corpora and handling various types of noise in reviews via two data augmentation techniques and viz. (i). a novel phrase augmentation technique (PhrRep) where the syntactic noun phrases in sentences are replaced by the other noun phrases carrying different meanings but in similar context; and (ii). a novel attention guided noise augmentation (AttnNoise) technique to make our NMT model robust towards various noise. Evaluation shows that using the proposed augmentation techniques we achieve a 6.67 BLEU score improvement over the baseline model. In order to show that our proposed approach is not language-specific and we also perform experiments for two other language pairs and viz. En-Fr (MTNT18 corpus) and En-De (IWSLT17) that yield the improvements of 2.55 and 0.91 BLEU points and respectively and over the baselines.
%U https://aclanthology.org/2021.mtsummit-research.20
%P 243-255
Markdown (Informal)
[Product Review Translation using Phrase Replacement and Attention Guided Noise Augmentation](https://aclanthology.org/2021.mtsummit-research.20) (Gupta et al., MTSummit 2021)
ACL