In e-commerce, high consideration search missions typically require careful and elaborate decision making, and involve a substantial research investment from customers. We consider the task of identifying High Consideration (HC) queries. Identifying such queries enables e-commerce sites to better serve user needs using targeted experiences such as curated QA widgets that help users reach purchase decisions. We explore the task by proposing an Engagement-based Query Ranking (EQR) approach, focusing on query ranking to indicate potential engagement levels with query-related shopping knowledge content during product search. Unlike previous studies on predicting trends, EQR prioritizes query-level features related to customer behavior, finance, and catalog information rather than popularity signals. We introduce an accurate and scalable method for EQR and present experimental results demonstrating its effectiveness. Offline experiments show strong ranking performance. Human evaluation shows a precision of 96% for HC queries identified by our model. The model was commercially deployed, and shown to outperform human-selected queries in terms of downstream customer impact, as measured through engagement.

Recommender systems are widely used to suggest engaging content, and Large Language Models (LLMs) have given rise to generative recommenders. Such systems can directly generate items, including for open-set tasks like question suggestion. While the world knowledge of LLMs enables good recommendations, improving the generated content through user feedback is challenging as continuously fine-tuning LLMs is prohibitively expensive. We present a training-free approach for optimizing generative recommenders by connecting user feedback loops to LLM-based optimizers. We propose a generative explore-exploit method that can not only exploit generated items with known high engagement, but also actively explore and discover hidden population preferences to improve recommendation quality. We evaluate our approach on question generation in two domains (e-commerce and general knowledge), and model user feedback with Click Through Rate (CTR). Experiments show our LLM-based explore-exploit approach can iteratively improve recommendations and consistently increase CTR. Ablation analysis shows that generative exploration is key to learning user preferences, avoiding the pitfalls of greedy exploit-only approaches. A human evaluation strongly supports our quantitative findings.

We present the findings of SemEval-2023 Task 2 on Fine-grained Multilingual Named Entity Recognition (MultiCoNER 2). Divided into 13 tracks, the task focused on methods to identify complex fine-grained named entities (like WRITTENWORK, VEHICLE, MUSICALGRP) across 12 languages, in both monolingual and multilingual scenarios, as well as noisy settings. The task used the MultiCoNER V2 dataset, composed of 2.2 million instances in Bangla, Chinese, English, Farsi, French, German, Hindi, Italian., Portuguese, Spanish, Swedish, and Ukrainian. MultiCoNER 2 was one of the most popular tasks of SemEval-2023. It attracted 842 submissions from 47 teams, and 34 teams submitted system papers. Results showed that complex entity types such as media titles and product names were the most challenging. Methods fusing external knowledge into transformer models achieved the best performance, and the largest gains were on the Creative Work and Group classes, which are still challenging even with external knowledge. Some fine-grained classes proved to be more challenging than others, such as SCIENTIST, ARTWORK, and PRIVATECORP. We also observed that noisy data has a significant impact on model performance, with an average drop of 10% on the noisy subset. The task highlights the need for future research on improving NER robustness on noisy data containing complex entities.

Spoken Question Answering (QA) is a key feature of voice assistants, usually backed by multiple QA systems. Users ask questions via spontaneous speech that can contain disfluencies, errors, and informal syntax or phrasing. This is a major challenge in QA, causing unanswered questions or irrelevant answers, leading to bad user experiences. We analyze failed QA requests to identify core challenges: lexical gaps, proposition types, complex syntactic structure, and high specificity. We propose a Semantic Question Reformulation (SURF) model offering three linguistically-grounded operations (repair, syntactic reshaping, generalization) to rewrite questions to facilitate answering. Offline evaluation on 1M unanswered questions from a leading voice assistant shows that SURF significantly improves answer rates: up to 24% of previously unanswered questions obtain relevant answers (75%). Live deployment shows positive impact for millions of customers with unanswered questions; explicit relevance feedback shows high user satisfaction.

Frequently Asked Question (FAQ) retrieval aims at retrieving question-answer pairs for a given a user query. Integrating FAQ retrieval with product search can not only empower users to make more informed purchase decisions, but also enhance user retention through efficient post-purchase support. Providing FAQ content without disrupting user’s shopping experience poses challenges on deciding when and how to show FAQ results. Our proposed intent-aware FAQ retrieval consists of (1) an intent classifier that predicts whether the query is looking for an FAQ; (2) a reformulation model that rewrites query into a natural question. Offline evaluation demonstrates that our approach improves 12% in Hit@1 on retrieving ground-truth FAQs, while reducing latency by 95% compared to baseline systems. These improvements are further validated by real user feedback, where more than 99% of users consider FAQs displayed on top of product search results is helpful. Overall, our findings show promising directions for integrating FAQ retrieval into product search at scale.

The adoption of voice assistants like Alexa or Siri has grown rapidly, allowing users to instantly access information via voice search. Query suggestion is a standard feature of screen-based search experiences, allowing users to explore additional topics. However, this is not trivial to implement in voice-based settings. To enable this, we tackle the novel task of suggesting questions with compact and natural voice hints to allow users to ask follow-up questions. We define the task, ground it in syntactic theory and outline linguistic desiderata for spoken hints. We propose baselines and an approach using sequence-to-sequence Transformers to generate spoken hints from a list of questions. Using a new dataset of 6681 input questions and human written hints, we evaluated the models with automatic metrics and human evaluation. Results show that a naive approach of concatenating suggested questions creates poor voice hints. Our approach, which applies a linguistically-motivated pretraining task was strongly preferred by humans for producing the most natural hints.

We present MULTICONER V2, a dataset for fine-grained Named Entity Recognition covering 33 entity classes across 12 languages, in both monolingual and multilingual settings. This dataset aims to tackle the following practical challenges in NER: (i) effective handling of fine-grained classes that include complex entities like movie titles, and (ii) performance degradation due to noise generated from typing mistakes or OCR errors. The dataset is compiled from open resources like Wikipedia and Wikidata, and is publicly available. Evaluation based on the XLM-RoBERTa baseline highlights the unique challenges posed by MULTICONER V2: (i) the fine-grained taxonomy is challenging, where the scores are low with macro-F1=0.63 (across all languages), and (ii) the corruption strategy significantly impairs performance, with entity corruption resulting in 9% lower performance relative to non-entity corruptions across all languages. This highlights the greater impact of entity noise in contrast to context noise.

E-commerce product catalogs contain billions of items. Most products have lengthy titles, as sellers pack them with product attributes to improve retrieval, and highlight key product aspects. This results in a gap between such unnatural products titles, and how customers refer to them. It also limits how e-commerce stores can use these seller-provided titles for recommendation, QA, or review summarization. Inspired by recent work on instruction-tuned LLMs, we present InstructPTS, a controllable approach for the task of Product Title Summarization (PTS). Trained using a novel instruction fine-tuning strategy, our approach is able to summarize product titles according to various criteria (e.g. number of words in a summary, inclusion of specific phrases, etc.). Extensive evaluation on a real-world e-commerce catalog shows that compared to simple fine-tuning of LLMs, our proposed approach can generate more accurate product name summaries, with an improvement of over 14 and 8 BLEU and ROUGE points, respectively.

Named entity recognition (NER) in a real-world setting remains challenging and is impacted by factors like text genre, corpus quality, and data availability. NER models trained on CoNLL do not transfer well to other domains, even within the same language. This is especially the case for multi-lingual models when applied to low-resource languages, and is mainly due to missing entity information. We propose an approach that with limited effort and data, addresses the NER knowledge gap across languages and domains. Our novel approach uses a token-level gating layer to augment pre-trained multilingual transformers with gazetteers containing named entities (NE) from a target language or domain. This approach provides the flexibility to jointly integrate both textual and gazetteer information dynamically: entity knowledge from gazetteers is used only when a token’s textual representation is insufficient for the NER task. Evaluation on several languages and domains demonstrates: (i) a high mismatch of reported NER performance on CoNLL vs. domain specific datasets, (ii) gazetteers significantly improve NER performance across languages and domains, and (iii) gazetteers can be flexibly incorporated to guide knowledge transfer. On cross-lingual transfer we achieve an improvement over the baseline with F1=+17.6%, and with F1=+21.3% for cross-domain transfer.

BERT based ranking models have achieved superior performance on various information retrieval tasks. However, the large number of parameters and complex self-attention operations come at a significant latency overhead. To remedy this, recent works propose late-interaction architectures, which allow pre-computation of intermediate document representations, thus reducing latency. Nonetheless, having solved the immediate latency issue, these methods now introduce storage costs and network fetching latency, which limit their adoption in real-life production systems. In this work, we propose the Succinct Document Representation (SDR) scheme that computes highly compressed intermediate document representations, mitigating the storage/network issue. Our approach first reduces the dimension of token representations by encoding them using a novel autoencoder architecture that uses the document’s textual content in both the encoding and decoding phases. After this token encoding step, we further reduce the size of the document representations using modern quantization techniques. Evaluation on MSMARCO’s passage re-reranking task show that compared to existing approaches using compressed document representations, our method is highly efficient, achieving 4x–11.6x higher compression rates for the same ranking quality. Similarly, on the TREC CAR dataset, we achieve 7.7x higher compression rate for the same ranking quality.

Users expect their queries to be answered by search systems, regardless of the query’s surface form, which include keyword queries and natural questions. Natural Language Understanding (NLU) components of Search and QA systems may fail to correctly interpret semantically equivalent inputs if this deviates from how the system was trained, leading to suboptimal understanding capabilities. We propose the keyword-question rewriting task to improve query understanding capabilities of NLU systems for all surface forms. To achieve this, we present CycleKQR, an unsupervised approach, enabling effective rewriting between keyword and question queries using non-parallel data.Empirically we show the impact on QA performance of unfamiliar query forms for open domain and Knowledge Base QA systems (trained on either keywords or natural language questions). We demonstrate how CycleKQR significantly improves QA performance by rewriting queries into the appropriate form, while at the same time retaining the original semantic meaning of input queries, allowing CycleKQR to improve performance by up to 3% over supervised baselines. Finally, we release a datasetof 66k keyword-question pairs.

Conversational Question Answering (CQA) aims to answer questions contained within dialogues, which are not easily interpretable without context. Developing a model to rewrite conversational questions into self-contained ones is an emerging solution in industry settings as it allows using existing single-turn QA systems to avoid training a CQA model from scratch. Previous work trains rewriting models using human rewrites as supervision. However, such objectives are disconnected with QA models and therefore more human-like rewrites do not guarantee better QA performance. In this paper we propose using QA feedback to supervise the rewriting model with reinforcement learning. Experiments show that our approach can effectively improve QA performance over baselines for both extractive and retrieval QA. Furthermore, human evaluation shows that our method can generate more accurate and detailed rewrites when compared to human annotations.

We describe an application of Knowledge Distillation used to distill and deploy multilingual Transformer models for voice assistants, enabling text classification for customers globally. Transformers have set new state-of-the-art results for tasks like intent classification, and multilingual models exploit cross-lingual transfer to allow serving requests across 100+ languages. However, their prohibitive inference time makes them impractical to deploy in real-world scenarios with low latency requirements, such as is the case of voice assistants. We address the problem of cross-architecture distillation of multilingual Transformers to simpler models, while maintaining multilinguality without performance degradation. Training multilingual student models has received little attention, and is our main focus. We show that a teacher-student framework, where the teacher’s unscaled activations (logits) on unlabelled data are used to supervise student model training, enables distillation of Transformers into efficient multilingual CNN models. Our student model achieves equivalent performance as the teacher, and outperforms a similar model trained on the labelled data used to train the teacher model. This approach has enabled us to accurately serve global customer requests at speed (18x improvement), scale, and low cost.

We present the findings of SemEval-2022 Task 11 on Multilingual Complex Named Entity Recognition MULTICONER. Divided into 13 tracks, the task focused on methods to identify complex named entities (like names of movies, products and groups) in 11 languages in both monolingual and multi-lingual scenarios. Eleven tracks required building monolingual NER models for individual languages, one track focused on multilingual models able to work on all languages, and the last track featured code-mixed texts within any of these languages. The task is based on the MULTICONER dataset comprising of 2.3 millions instances in Bangla, Chinese, Dutch, English, Farsi, German, Hindi, Korean, Russian, Spanish, and Turkish. Results showed that methods fusing external knowledge into transformer models achieved the best results. However, identifying entities like creative works is still challenging even with external knowledge. MULTICONER was one of the most popular tasks in SemEval-2022 and it attracted 377 participants during the practice phase. 236 participants signed up for the final test phase and 55 teams submitted their systems.

We present AnonData, a large multilingual dataset for Named Entity Recognition that covers 3 domains (Wiki sentences, questions, and search queries) across 11 languages, as well as multilingual and code-mixing subsets. This dataset is designed to represent contemporary challenges in NER, including low-context scenarios (short and uncased text), syntactically complex entities like movie titles, and long-tail entity distributions. The 26M token dataset is compiled from public resources using techniques such as heuristic-based sentence sampling, template extraction and slotting, and machine translation. We tested the performance of two NER models on our dataset: a baseline XLM-RoBERTa model, and a state-of-the-art NER GEMNET model that leverages gazetteers. The baseline achieves moderate performance (macro-F1=54%). GEMNET, which uses gazetteers, improvement significantly (average improvement of macro-F1=+30%) and demonstrates the difficulty of our dataset. AnonData poses challenges even for large pre-trained language models, and we believe that it can help further research in building robust NER systems.

Optical character recognition (OCR) is crucial for a deeper access to historical collections. OCR needs to account for orthographic variations, typefaces, or language evolution (i.e., new letters, word spellings), as the main source of character, word, or word segmentation transcription errors. For digital corpora of historical prints, the errors are further exacerbated due to low scan quality and lack of language standardization. For the task of OCR post-hoc correction, we propose a neural approach based on a combination of recurrent (RNN) and deep convolutional network (ConvNet) to correct OCR transcription errors. At character level we flexibly capture errors, and decode the corrected output based on a novel attention mechanism. Accounting for the input and output similarity, we propose a new loss function that rewards the model’s correcting behavior. Evaluation on a historical book corpus in German language shows that our models are robust in capturing diverse OCR transcription errors and reduce the word error rate of 32.3% by more than 89%.

Verifiability is one of the core editing principles in Wikipedia, where editors are encouraged to provide citations for the added content. For a Wikipedia article determining what content is covered by a citation or the citation span is not trivial, an important aspect for automated citation finding for uncovered content, or fact assessments. We address the problem of determining the citation span in Wikipedia articles. We approach this problem by classifying which textual fragments in an article are covered or hold true given a citation. We propose a sequence classification approach where for a paragraph and a citation, we determine the citation span at a fine-grained level. We provide a thorough experimental evaluation and compare our approach against baselines adopted from the scientific domain, where we show improvement for all evaluation metrics.