Counterspeech is a targeted response to counteract and challenge abusive or hateful content. It effectively curbs the spread of hatred and fosters constructive online communication. Previous studies have proposed different strategies for automatically generated counterspeech. Evaluations, however, focus on relevance, surface form, and other shallow linguistic characteristics. This paper investigates the human likeness of AI-generated counterspeech, a critical factor influencing effectiveness. We implement and evaluate several LLM-based generation strategies, and discover that AI-generated and human-written counterspeech can be easily distinguished by both simple classifiers and humans. Further, we reveal differences in linguistic characteristics, politeness, and specificity. The dataset used in this study is publicly available for further research.

Automatic counterspeech generation methods have been developed to assist efforts in combating hate speech. Existing research focuses on generating counterspeech with linguistic attributes such as being polite, informative, and intent-driven. However, the real impact of counterspeech in online environments is seldom considered. This study aims to develop methods for generating counterspeech constrained by conversation outcomes and evaluate their effectiveness. We experiment with large language models (LLMs) to incorporate into the text generation process two desired conversation outcomes: low conversation incivility and non-hateful hater reentry. Specifically, we experiment with instruction prompts, LLM finetuning, and LLM reinforcement learning (RL). Evaluation results show that our methods effectively steer the generation of counterspeech toward the desired outcomes. Our analyses, however, show that there are differences in the quality and style depending on the model.