The lack of training data gives rise to the system cold-start problem in recommendation systems, making them struggle to provide effective recommendations. To address this problem, Large Language Models(LLMs) can model recommendation tasks as language analysis tasks and provide zero-shot results based on their vast open-world knowledge. However, the large scale of the item corpus poses a challenge to LLMs, leading to substantial token consumption that makes it impractical to deploy in real-world recommendation systems. To tackle this challenge, we introduce a tree-based LLM recommendation framework LLMTreeRec, which structures all items into an item tree to improve the efficiency of LLM’s item retrieval. LLMTreeRec achieves state-of-the-art performance under the system cold-start setting in two widely used datasets, which is even competitive with conventional deep recommendation systems that use substantial training data. Furthermore, LLMTreeRec outperforms the baseline model in the A/B test on Huawei industrial system. Consequently, LLMTreeRec demonstrates its effectiveness as an industry-friendly solution that has been successfully deployed online.