Language models (LMs) automatically learn word embeddings during pre-training on language corpora. Although word embeddings are usually interpreted as feature vectors for individual words, their roles in language model generation remain underexplored. In this work, we theoretically and empirically revisit output word embeddings and find that their linear transformations are equivalent to steering language model generation styles. We name such steers LM-Steers and find them existing in LMs of all sizes. It requires learning parameters equal to 0.2% of the original LMs’ size for steering each style. On tasks such as language model detoxification and sentiment control, LM-Steers can achieve comparable or superior performance compared with state-of-the-art controlled generation methods while maintaining a better balance with generation quality. The learned LM-Steer serves as a lens in text styles: it reveals that word embeddings are interpretable when associated with language model generations and can highlight text spans that most indicate the style differences. An LM-Steer is transferrable between different language models by an explicit form calculation. One can also continuously steer LMs simply by scaling the LM-Steer or compose multiple LM-Steers by adding their transformations. Our codes are publicly available at https://github.com/Glaciohound/LM-Steer.

Predicting how a user responds to news events enables important applications such as allowing intelligent agents or content producers to estimate the effect on different communities and revise unreleased messages to prevent unexpected bad outcomes such as social conflict and moral injury. We present a new task, Response Forecasting on Personas for News Media, to estimate the response a persona (characterizing an individual or a group) might have upon seeing a news message. Compared to the previous efforts which only predict generic comments to news, the proposed task not only introduces personalization in the modeling but also predicts the sentiment polarity and intensity of each response. This enables more accurate and comprehensive inference on the mental state of the persona. Meanwhile, the generated sentiment dimensions make the evaluation and application more reliable. We create the first benchmark dataset, which consists of 13,357 responses to 3,847 news headlines from Twitter. We further evaluate the SOTA neural language models with our dataset. The empirical results suggest that the included persona attributes are helpful for the performance of all response dimensions. Our analysis shows that the best-performing models are capable of predicting responses that are consistent with the personas, and as a byproduct, the task formulation also enables many interesting applications in the analysis of social network groups and their opinions, such as the discovery of extreme opinion groups.

In this paper, we present Tetris, a new task of Goal-Oriented Script Completion. Unlike previous work, it considers a more realistic and general setting, where the input includes not only the goal but also additional user context, including preferences and history. To address this problem, we propose a novel approach, which uses two techniques to improve performance: (1) concept prompting, and (2) script-oriented contrastive learning that addresses step repetition and hallucination problems. On our WikiHow-based dataset, we find that both methods improve performance.

Automatic response forecasting for news media plays a crucial role in enabling content producers to efficiently predict the impact of news releases and prevent unexpected negative outcomes such as social conflict and moral injury. To effectively forecast responses, it is essential to develop measures that leverage the social dynamics and contextual information surrounding individuals, especially in cases where explicit profiles or historical actions of the users are limited (referred to as lurkers). As shown in a previous study, 97% of all tweets are produced by only the most active 25% of users. However, existing approaches have limited exploration of how to best process and utilize these important features. To address this gap, we propose a novel framework, named SocialSense, that leverages a large language model to induce a belief-centered graph on top of an existent social network, along with graph-based propagation to capture social dynamics. We hypothesize that the induced graph that bridges the gap between distant users who share similar beliefs allows the model to effectively capture the response patterns. Our method surpasses existing state-of-the-art in experimental evaluations for both zero-shot and supervised settings, demonstrating its effectiveness in response forecasting. Moreover, the analysis reveals the framework’s capability to effectively handle unseen user and lurker scenarios, further highlighting its robustness and practical applicability.