E-commerce authoring entails creating engaging, diverse, and targeted content to enhance preference elicitation and retrieval experience. While Large Language Models (LLMs) have revolutionized content generation, they often fall short in e-commerce applications due to their limited memorization of domain-specific features. This paper proposes LLaMA-E, the unified e-commerce authoring models that address the contextual preferences of customers, sellers, and platforms, the essential objects in e-commerce operation. We design the instruction set derived from tasks of ads generation, query-enhanced product title rewriting, product classification, purchase intent speculation, and general e-commerce Q&A. The instruction formulation ensures the interleaved cover of the presented and required object features, allowing the alignment of base models to parameterize e-commerce knowledge comprehensively. The proposed LLaMA-E models achieve state-of-the-art evaluation performance and exhibit the advantage in zero-shot practical applications. To our knowledge, this is the first LLM tailored to empower authoring applications with comprehensive scenario understanding by integrating features focused on participated objects.

Abstract Meaning Representation (AMR) is a semantic representation that can enhance natural language generation (NLG) by providing a logical semantic input. In this paper, we propose the AMR-TST, an AMR-based text style transfer (TST) technique. The AMR-TST converts the source text to an AMR graph and generates the transferred text based on the AMR graph modified by a TST policy named style rewriting. Our method combines both the explainability and diversity of explicit and implicit TST methods. The experiments show that the proposed method achieves state-of-the-art results compared with other baseline models in automatic and human evaluations. The generated transferred text in qualitative evaluation proves the AMR-TST have significant advantages in keeping semantic features and reducing hallucinations. To the best of our knowledge, this work is the first to apply the AMR method focusing on node-level features to the TST task.