Warning: Contents of this paper may be upsetting.Public attitudes towards key societal issues, expressed on online media, are of immense value in policy and reform efforts, yet challenging to understand at scale. We study one such social issue: homelessness in the U.S., by leveraging the remarkable capabilities of large language models to assist social work experts in analyzing millions of posts from Twitter. We introduce a framing typology: Online Attitudes Towards Homelessness (OATH) Frames: nine hierarchical frames capturing critiques, responses and perceptions. We release annotations with varying degrees of assistance from language models, with immense benefits in scaling: 6.5× speedup in annotation time while only incurring a 3 point F1 reduction in performance with respect to the domain experts. Our experiments demonstrate the value of modeling OATH-Frames over existing sentiment and toxicity classifiers. Our large-scale analysis with predicted OATH-Frames on 2.4M posts on homelessness reveal key trends in attitudes across states, time periods and vulnerable populations, enabling new insights on the issue. Our work provides a general framework to understand nuanced public attitudes at scale, on issues beyond homelessness.

Social scientists use surveys to probe the opinions and beliefs of populations, but these methods are slow, costly, and prone to biases. Recent advances in large language models (LLMs) enable the creating of computational representations or “digital twins” of populations that generate human-like responses mimicking the population’s language, styles, and attitudes. We introduce Community-Cross-Instruct, an unsupervised framework for aligning LLMs to online communities to elicit their beliefs. Given a corpus of a community’s online discussions, Community-Cross-Instruct automatically generates instruction-output pairs by an advanced LLM to (1) finetune a foundational LLM to faithfully represent that community, and (2) evaluate the alignment of the finetuned model to the community. We demonstrate the method’s utility in accurately representing political and diet communities on Reddit. Unlike prior methods requiring human-authored instructions, Community-Cross-Instruct generates instructions in a fully unsupervised manner, enhancing scalability and generalization across domains. This work enables cost-effective and automated surveying of diverse online communities.