In this overview paper, we report on the second PAN~Clickbait Challenge hosted as Task~5 at SemEval~2023. The challenge’s focus is to better support social media users by automatically generating short spoilers that close the curiosity gap induced by a clickbait post. We organized two subtasks: (1) spoiler type classification to assess what kind of spoiler a clickbait post warrants (e.g., a phrase), and (2) spoiler generation to generate an actual spoiler for a clickbait post.

This paper reports on the submissions of Webis to the two subtasks of ImageArg 2023. For the subtask of argumentative stance classification, we reached an F1 score of 0.84 using a BERT model for sequence classification. For the subtask of image persuasiveness classification, we reached an F1 score of 0.56 using CLIP embeddings and a neural network model, achieving the best performance for this subtask in the competition. Our analysis reveals that seemingly clear sentences (e.g., “I support gun control”) are still problematic for our otherwise competitive stance classifier and that ignoring the tweet text for image persuasiveness prediction leads to a model that is similarly effective to our top-performing model.

Clickbait has become a nuisance on social media. To address the urging task of clickbait detection, we constructed a new corpus of 38,517 annotated Twitter tweets, the Webis Clickbait Corpus 2017. To avoid biases in terms of publisher and topic, tweets were sampled from the top 27 most retweeted news publishers, covering a period of 150 days. Each tweet has been annotated on 4-point scale by five annotators recruited at Amazon’s Mechanical Turk. The corpus has been employed to evaluate 12 clickbait detectors submitted to the Clickbait Challenge 2017. Download: https://webis.de/data/webis-clickbait-17.html Challenge: https://clickbait-challenge.org