This paper focuses on detecting clickbait posts on the Web. These posts often use eye-catching disinformation in mixed modalities to mislead users to click for profit. That affects the user experience and thus would be blocked by content provider. To escape detection, malicious creators use tricks to add some irrelevant non-bait content into bait posts, dressing them up as legal to fool the detector. This content often has biased relations with non-bait labels, yet traditional detectors tend to make predictions based on simple co-occurrence rather than grasping inherent factors that lead to malicious behavior. This spurious bias would easily cause misjudgments. To address this problem, we propose a new debiased method based on causal inference. We first employ a set of features in multiple modalities to characterize the posts. Considering these features are often mixed up with unknown biases, we then disentangle three kinds of latent factors from them, including the invariant factor that indicates intrinsic bait intention; the causal factor which reflects deceptive patterns in a certain scenario, and non-causal noise. By eliminating the noise that causes bias, we can use invariant and causal factors to build a robust model with good generalization ability. Experiments on three popular datasets show the effectiveness of our approach.

In this work, we revisit the Transformer-based pre-trained language models and identify two different types of information confusion in position encoding and model representations, respectively. Firstly, we show that in the relative position encoding, the joint modeling about relative distances and directions brings confusion between two heterogeneous information. It may make the model unable to capture the associative semantics of the same distance and the opposite directions, which in turn affects the performance of downstream tasks. Secondly, we notice the BERT with Mask Language Modeling (MLM) pre-training objective outputs similar token representations (last hidden states of different tokens) and head representations (attention weightsof different heads), which may make the diversity of information expressed by different tokens and heads limited. Motivated by the above investigation, we propose two novel techniques to improve pre-trained language models: Decoupled Directional Relative Position (DDRP) encoding and MTH pre-training objective. DDRP decouples the relative distance features and the directional features in classical relative position encoding. MTH applies two novel auxiliary regularizers besides MLM to enlarge the dissimilarities between (a) last hidden states of different tokens, and (b) attention weights of different heads. These designs allow the model to capture different categories of information more clearly, as a way to alleviate information confusion in representation learning for better optimization. Extensive experiments and ablation studies on GLUE benchmark demonstrate the effectiveness of our proposed methods.